What’s good, music lovers!

We are thrilled to introduce you to How We Roll Festival, an electrifying new addition to the vibrant cultural landscape of the Netherlands. At How We Roll, we’re not just creating a festival; we’re building a cultural hub where people from all walks of life can come together to celebrate and revel in the power of sound.

A Festival for the People:

How We Roll Festival is more than just a music event; it’s a festival of the people. We understand the importance of authenticity and strive to create an experience that resonates deeply with our audience. Whether you’re a die-hard fan of hip-hop or a lover of soulful melodies, there’s something for everyone at How We Roll. We’re proud to confirm that the festival will play host to international talents, bringing the global music scene right to your doorstep, alongside showcasing some of the finest local Dutch musicians. Our mission is simple: to bring people together through the universal language of music.

A New Name, A New Vision:

You may have noticed a recent change in our company name from HWR Presents to HWR Entertainment LTD. This decision was not made lightly. HWR Presents will now operate as the promoter for How We Roll Festival, while HWR Entertainment LTD will serve as the parent company for all our brands. This change better reflects our ambition to become a comprehensive entertainment company, offering a diverse range of experiences beyond music. Rest assured, while we still operate under HWR Presents for day-to-day matters, all corporate affairs are now handled by HWR Entertainment. Across the UK and Europe our team boasts unparalleled expertise and professionalism in delivering top-tier events.

What’s Next?

We know you’re eager to learn more about How We Roll Festival—our lineup, dates, and everything in between. While we can’t reveal all the details just yet, we promise you won’t be disappointed. Our team is hard at work behind the scenes, meticulously planning every aspect of the festival to ensure it exceeds your expectations. Stay tuned for the big announcements coming your way soon!

In the meantime, we want to extend our heartfelt gratitude to all our supporters and followers. Your enthusiasm and passion fuel our drive to create something truly special. Together, let’s make history at How We Roll Festival.

Keep rolling with us,

Kevin Zola – Managing Director of HWR Presents / HWR Entertainment 


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